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Digital Marketing Innovation | Darden Executive Education
Winning digital marketing strategies are driven by marketing leaders who relentlessly pursue new ways to connect with their clayton dissertation proposal competition using the latest digital tools, including AI and machine learning. This program provides managers with a framework to supercharge their marketing to create superior, personalized value and deliver amazing customer experiences. Engage in live sessions with faculty, collaborate in groups to try out new tools, tackle business problem simulations and be prepared to develop cutting-edge digital marketing strategies.
This program is hosted entirely clayton dissertation proposal competition, with live faculty sessions at 4pm EDT some Tuesdays and Thursdays over the duration of the course. Led by award-winning expert in digital marketing and analytics, Professor Raj Venkatesan, this program will help managers and leaders jumpstart their digital marketing strategy by employing AI and machine learning to capture and leverage valuable customer insights to provide personalized experiences—from product development to advertising to channel management to pricing to point of sale of promotions and beyond—whose value for customers will increase exponentially over time.
Please note that instructors are subject to change and not all instructors teach in each session of the program.
Professor Rajkumar Venkatesan teaches "Marketing Technology Products," "Marketing Strategy" and Marketing Analytics at Darden. Venkatesan's research focuses on analytics as it relates to marketing return on investment, clayton dissertation proposal competition, customer lifetime value, mobile marketing and the global political economy, clayton dissertation proposal competition. His research has appeared in several journals, including The Review of Economics and Statistics, clayton dissertation proposal competition, Journal of Marketing, Journal of Marketing Research, Marketing Science and Harvard Business Review.
He is also a co-author of the book Cutting Edge Marketing Analytics. Many of his research publications have been recognized with prestigious awards, such as the Don Lehmann Award for the best dissertation-based article, the MSI Alden G. Clayton and the ISBM Outstanding Dissertation Proposal awards, and the ISBM award for long-term contributions to business-to-business marketing. Venkatesan has consulted with firms in the technology, retailing, media, industrial goods and pharmaceutical industries.
For his work with IBM, he was recognized as one of the finalists for the Informs Clayton dissertation proposal competition Prize Competition. Before coming to Darden, Venkatesan taught graduate students at the University of Connecticut.
There, he was the recipient of the MBA Teacher of the Year Award. He received his Ph. in marketing from the University of Houston and his B. in computer engineering from the University of Madras. Skip to main content.
Home Darden Executive Education Digital Marketing Innovation. course details instructors location About the course Winning digital marketing strategies are driven by marketing leaders who relentlessly pursue new ways to connect with their markets using the latest digital tools, including AI and machine clayton dissertation proposal competition. Learning outcomes Develop plans that supercharge your marketing to create superior, personalized value and deliver amazing omni-channel customer experiences.
Address the trade-offs between data availability and consumer privacy. Leverage the essential principles of marketing through the use of digital platforms. Generate consumer insights from big data available on digital platforms, clayton dissertation proposal competition. Comprehend how consumer brand relationships evolve as a result of digital technology. Optimize marketing results using measurement and analytics.
Craft a road-map for personalizing marketing at scale. Course information from Darden Executive Education. Rajkumar Venkatesan Ronald Trzcinski Professor of Business Administration.
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